Welcome to the January 15, 2021 Midlands Business Journal
Here is brief summary of our feature stories.

Agemark Senior Living targets memory care community niche
by Richard D. Brown
From a stationary Studebaker Cruiser four-door sedan with an AM radio blasting the ‘50s and ‘60s hits of Connie Francis and Frankie Valli to a courtyard with walking paths and a putting green, game rooms, art studios and kitchens, more senior living providers are finding there’s a steady market for specialized communities targeting memory care. One of the largest and fastest growing providers in eastern Nebraska and western Iowa is Agemark Senior Living, which has opened a $10 million, 30,000-square-foot, 40-resident community in Elkhorn.
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Patriarch Distillers steps onto national scene with partnership, national awards
by Savannah Behrends
Humble to his core, you won’t find Patriarch Distillers founder and CEO Jeff Hadden bragging about the company’s accolades, which this year alone includes four medals at the U.S. Open Whiskey & Spirits Championship, ultimately making Patriarch Distillery the 2020 Grand National Champion, in addition to other awards.
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Soap-making gets a makeover as Buff City Soap debuts in Nebraska
by Michelle Leach
Within a week of opening the first Nebraska Buff City Soap store in Bellevue last month, Curt Bowen debuted the state’s second location in Kearney. These stores are just the beginning of more than 15 makeries the entrepreneur and local franchisee aims to open.
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For 30 years, Gilden Tree pioneers natural care products
by Dwain Hebda
Few independent retail operations can boast of being around for 30 years and fewer still can say they did it without a brick-and-mortar location during any of that time. Gilden Tree, which launched in 1990, can say both.

Paben makes a career out of building, improving communities
by Dwain Hebda
For someone shy of her 40th birthday, Cassie Paben has built a notably diverse career of experiences, from economic development organizations to city hall to the private sector. The one thing all of those roles have in common is a focus on developing communities.


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