Welcome to the May 14, 2021 Midlands Business Journal
Here is brief summary of our feature stories.

In 75th year Cobalt Credit Union invests in high-tech and high-touch
by Michelle Leach
Investments in the likes of video banking and interactive teller machines predate COVID-19, and have resonated in an environment that demands such technologies; ITM transactions have reportedly surged by 450%, and new video banking users peaked at 13,000 in one month during the pandemic, according to new leadership with Cobalt Credit Union, which is also celebrating 75 years.


Offering plant-based choices, Ital Vital Living serves fresh and healthy foods
by Gabby Hellbusch
Passionate about veganism and plant-based eating, Imani Murray started a YouTube channel in 2019 with the intent to share recipes and insight with others who were exploring a plant-based lifestyle. From there, the concept grew organically into what is now known as Ital Vital Living, a business providing healthy plant-based options to Omaha consumers.


Steeped in history, Sheelytown Market brings together houseplants, community
by Savannah Behrends
Under the guise of selling houseplants, Sheelytown Market owner Amelia Rosser is cultivating a community that acknowledges the past while building a more inclusive, collaborative future.


Focus Business Financing assists clients with financial education, funding
by Gabby Hellbusch
Many business owners and professionals need help securing loans and other funding for their businesses, which is what led to the creation of Focus Business Financing, a company helping businesses and real estate investors secure alternative financing options while also offering financial education workshops for businesses and organizations.

Smits Wilson a force in local advertising industry at Smith Kroeger
by Dwain Hebda
Quickly climbing the ranks is an understatement for Sara Smits Wilson, executive vice president of client services for Smith Kroeger.

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