As Scooter’s Coffee celebrates 25 years in business this March, it continues its rapid, nationwide growth. To help further Scooter’s scalability, Malorie Maddox joins the company as Chief Marketing Officer. She will amplify and build upon the Scooter’s Coffee respected brand that promises to deliver an amazing customer experience.
Maddox will execute marketing initiatives that support franchisees’ customer engagement and growth while advancing the Scooter’s Coffee brand promise. She will lead teams in brand management, field marketing, digital, social media and other marketing initiatives.
Maddox is a results-oriented leader with a track record of success across multiple industries—the foundation of her career being a passionate storyteller. For close to 20 years, she worked in media and was an award-winning journalist, investigative reporter, news producer and on-air anchor at WOWT-TV, the NBC affiliate in Omaha, Neb.
She transitioned from news to the insurance industry, and most recently was Chief Marketing, Communications and Strategy Officer at Blue Cross Blue Shield Nebraska. She is a proven executive and recognized for leading many of the strongest and highest performing teams at BCBSNE, driving enterprise strategy for more than 1,200 employees. Maddox created an award-winning marketing campaign featuring customers while achieving sales and negotiating tough deals for the organization. She also led brand reputation, internal and external communications, digital marketing, advertising, market insights and more.
Maddox earned a bachelor’s degree in Journalism from the University of Kansas, and she has a Nebraska’s producer license in the insurance industry. She also was selected to attend Deloitte’s Chief Marketing Officer Academy at Deloitte University. Malorie currently serves on a variety of councils, boards, and committees, including American Marketing Association, Argyle, Urban League of Nebraska, and the First Responders Foundation.