To support rapid client and capabilities growth in its media practice, Omaha-based Bailey Lauerman has welcomed a senior analytics staff member from Yahoo. The hire reflects the ever-increasing role of data and technology in proving marketing effectiveness in the modern media landscape.
Cheryl Clifford joins Bailey Lauerman as Associate Director of Analytics. She is an accomplished marketing professional with over 12 years of industry experience. Cheryl has a proven track record of success managing large-scale campaigns, analyzing and optimizing large data segments and providing insightful recommendations to clients.
At Yahoo, Cheryl was a subject-matter expert for the retail and quick-service restaurant verticals, working across various brands including Casper Mattress, Purple, J.Crew, Ashley Furniture, Jersey Mike’s and Bass Pro Shops/Cabela’s.
Cheryl is highly skilled in various digital channels, including SEM, display, native, video, connected TV and digital out-of-home. She is certified in Google, Bing, Yahoo and Amazon demand-side platforms and is proficient in working with different measurement and third-party vendors including Salesforce, Looker Studio and Google Analytics.
“Cheryl possesses a unique blend of media-channel expertise, tactical knowledge and exceptional data-analytics skills,” Bailey Lauerman Head of Media Megan Storm said. “Cheryl’s experience at Yahoo has equipped her with a keen understanding of the significance of insights, trends and business results. Her ability to translate complex data into actionable strategies will be a valuable asset for our clients.”