Anyone marketing their business knows that the number of impressions is a key metric to track. What about an impression that lasts an average of 72 hours?
Direct mail campaigns have been DBS Burke’s bread and butter for more than three decades, and through its print and direct marketing services, it is helping small businesses reach target audiences and build their brands. A direct mail piece such as a postcard may sit on a consumer’s counter for an average of three days, giving that extra boost in name recognition.
DBS, which stands for “doing business successfully,” is the driving motto for the company, which was named the Greater Omaha Chamber’s Business of the Month for February.
“We don’t just want to print something for someone, we want them to see the results behind the efforts,” said owner Lloyd Elam, who took over the business in 2022.
The team works with businesses to increase their return on investment, and ultimately reduce marketing costs and reach a larger, targeted audience.
“At the end of the day, you can have the best laid out operational plans and you can have efficiencies, but if you don’t have customers what’s the point?” Elam said.
In its 1,000-square-foot facility at 8961 H St. in Omaha, DBS Burke can produce over 2 million pieces of mail each month. Elam said its capabilities have helped customers save thousands of dollars by switching to Burke’s local facility versus say, an operation out of New York.
Marketing Legitimacy
Digital marketing may be at the forefront of many marketing campaigns, but Elam said direct mail isn’t going anywhere. He alluded to a higher chance for fraudulent emails to come across your email inbox, as well as a crowded market.
“If you’re a scammer, you’re not going to send out direct mail,” he said.
He gave the example of a roofing company. If a local business is sending mail consistently, when a hailstorm rolls around, consumers are going to be more familiar with the local company rather than the out-of-state businesses that flock to the metro afterward.
A Culture for All
Within the four walls of the business, Elam pulls from childhood experiences watching his father give a chance to anyone looking for a job.
“One of the things that I want DBS Burke to be remembered by, in my time and tenure, is that it’s a place where you can come and acquire skills you can transfer,” he said. “I think that’s really the thing that I pride myself on is that Burke is a second-chance employer and the chance for people to acquire skills and capabilities and engage in lifelong learning.”
Staying Ahead of Competition
DBS Burke recently launched an online store to facilitate the sales of its print products. Elam predicts that 2024 will be a busy year for the company.
“This is going to be a very competitive year in so many industries, especially real estate where now the inventory is down, but you’ve got over 3,000 Realtors in this whole area,” he said. “The person who markets themselves the best and the person who communicates the best is the one that’s going to get that customer to sign with them to sell a home and to go buy a home.”
Elam noted that he is prepared for the continuous growth of the company, with the support of Senior VP of Sales and Marketing, Jay Durmaskin.
“We contribute to the economy of Omaha and help people achieve success,” he added.
Address: 8961 H St., Omaha, Nebraska 68127
Phone: (402) 455-1200
Email: sales@burkeservices.com
Website: dbsburke.com
