Keith Peifer was named vice president of the senior market segment at Blue Cross and Blue Shield of Nebraska (BCBSNE). Peifer will oversee the development and execution of the strategic marketing efforts for the over 65 markets at BCBSNE.
Previously, Peifer was the chief Medicare officer at Horizon Blue Cross Blue Shield of New Jersey and served on the Board of Directors for Braven Health.
Blue Cross and Blue Shield of Nebraska
https://www.nebraskablue.com/
Kim.Arnold@NebraskaBlue.com
(402) 639-4847
