Dr. Brent Rising has found that doing things “differently” often makes the biggest impact. This is true for his practice, Today’s Dental, where he places emphasis on lowering barriers to care and offering same-day dentistry whenever possible.
Originally founded by Dr. Dirk Newington in 1981 and purchased by Rising in 2012, the practice uses specialized equipment, such as 3D X-rays, digital scanners, lasers, sedation, Invisalign, implants, dentures and more. Milling same-day crowns with ceramic milling units is also provided to patients in need.
Cultivating a culture of giving back is important to Rising and the team, which is why they have implemented a company mission of 28 by 28, in which the practice is going to give back 28,000 smiles by 2028 free of charge to the underserved and underprivileged. They have already reached over 14,000 individuals served.
“In addition to that, we do care calls on almost every patient the day after an involved procedure to check in on them,” Rising said. “We have also created the Text-A-Dentist system where patients have evening and weekend emergency access to our doctors.”
The practice also offers online scheduling in real time right from its website and provides insurance benefits verification to decrease the insurance hassle and maximize insurance coverage.
Through being an EO member for several years, Rising said he has benefited as a business owner in many ways.
“I love having our monthly forum meetings and our annual retreats,” Rising said. “We did a forum retreat to Colombia, South America—unforgettable. With EO, I get a perspective on ideas and issues that are in my industry from someone outside of it. That has really opened my eyes to thinking outside the box.”
As for future endeavors, Rising said he looks forward to continuing to offer the best care possible.
“I love refining and improving the patient experience,” Rising said. “We are always striving to improve processes, implement better technology and train on the most up-to-date methods.”
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EO Nebraska: Greg Crabtree
EO Nebraska is excited to welcome back Greg Crabtree, author of “Simple Numbers, Straight Talk, Big Profits and Simple Numbers 2.0: Rules for Smart Scaling.” Greg Crabtree will share with entrepreneurs how to view their business as the best investment vehicle to build wealth utilizing the Simple Numbers methodology. Understanding how profitability is adequately set through key metrics such as labor efficiency, contribution margin, and return on invested capital, you can create actionable plans to not only manage by but lower the capital requirements of the business. Ultimately, these proven techniques will allow business owners to grow using their own profit and still have money left to distribute.
- Understanding your business as an investment
- Why Return on Invested Capital (ROCI) should be your #1 KPI
- What is your “Business Value Play”
- And plenty of opportunities for Q&A
Are you an entrepreneur with a thirst for knowledge, want to grow your business and value events like this? Contact Julie Hockney, EO membership chair, to learn more. email@example.com
Email: PO BOX 540815 Omaha NE 68154
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