Craig and Tiffani Wolf have had a front-row seat to the sport of competitive cheer for years, following their now-teenage daughter as she practiced with her cheer team and traveled to various competitions. During that period, the husband-wife duo would gradually envision a new type of training facility with the equipment, coaching and amenities to […]
Craig and Tiffani Wolf have had a front-row seat to the sport of competitive cheer for years, following their now-teenage daughter as she practiced with her cheer team and traveled to various competitions. During that period, the husband-wife duo would gradually envision a new type of training facility with the equipment, coaching and amenities to provide cheer athletes of all ages training.
“As we grew in our knowledge about the sport, we really felt there was an opportunity to take it to another level, for not only skill development for all-star cheer but for life development and teaching leadership skills,” Craig Wolf said. “We love all-star cheer and teaching life skills more than anything. That’s the ‘why’ behind what we’ve opened.”
The Omaha location officially opened its 30,000-square-foot training facility in February 2021. The facility offers four full-spring floors, a 60-foot tumble track, two dead floors, a full pro shop and an expansive lobby from which parents can watch their athletes train.
Cheer Athletics takes its place among several other clubs in Lincoln and Omaha, Wolf said, but stands out due to its affiliation with the technical expertise and resources of the Cheer Athletics brand.
“We have resources through Cheer Athletics that makes us stronger as an organization,” Wolf said. “Having that backbone of the entire Cheer Athletics organization helps us give our athletes even more skill sets as we run camps throughout the year bringing in national coaches and having the founders come in to make sure we’re on the right track.”
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Craig and Tiffani Wolf have had a front-row seat to the sport of competitive cheer for years, following their now-teenage daughter as she practiced with her cheer team and traveled to various competitions. During that period, the husband-wife duo would gradually envision a new type of training facility with the equipment, coaching and amenities to provide cheer athletes of all ages training.
“As we grew in our knowledge about the sport, we really felt there was an opportunity to take it to another level, for not only skill development for all-star cheer but for life development and teaching leadership skills,” Craig Wolf said. “We love all-star cheer and teaching life skills more than anything. That’s the ‘why’ behind what we’ve opened.”
A New Adventure
The couple reached out to Cheer Athletics based in Plano, Texas, to inquire about bringing a franchise to Omaha. The would-be entrepreneurs chose Cheer Athletics because of the organization’s track record in championship wins. Wolf, who’s a 30-year veteran of the corporate world, comes to the new venture from C&A Industries, which dealt in the health care staffing space with its Aureus Medical Group brand. The couple underwent a seven-month vetting process before one day the phone finally rang and their adventure was off and running. “Our family sold [C&A Industries to Medical Solutions] in October of 2019 and in October 2020 Cheer Athletics knocked on our door and said they would love to be in Omaha,” Wolf said. “We took off from there.”
The Omaha location officially opened its 30,000-square-foot training facility in February 2021. The facility offers four full-spring floors, a 60-foot tumble track, two dead floors, a full pro shop and an expansive lobby from which parents can watch their athletes train.
Cheer Athletics takes its place among several other clubs in Lincoln and Omaha, Wolf said, but stands out due to its affiliation with the technical expertise and resources of the Cheer Athletics brand.
“We have resources through Cheer Athletics that makes us stronger as an organization,” Wolf said. “Having that backbone of the entire Cheer Athletics organization helps us give our athletes even more skill sets as we run camps throughout the year bringing in national coaches and having the founders come in to make sure we’re on the right track.”
