Vitality Lincoln Announcing a Strategic Plan for the Future of Lincoln

On February 22, in a room full of over 700 business and community leaders at our Lincoln Chamber of Commerce Annual Meeting, I was honored to present the Vitality Lincoln strategic plan publicly for the first time. The plan, which outlines a vision for Lincoln’s economic future and how to achieve it, was launched last summer at our Economic Development Breakfast in partnership with two top consulting firms, a 42-member steering committee and 3,500 community members. 

Led by two top strategic planning consultants from Broad Ripple Strategies and DMOProz, Vitality Lincoln details unique pathways to execute the initiatives included in the plan. With a focus on collaboration, the Vitality Lincoln steering committee identified key areas of focus, which include:

The development of distinctive destination assets and facilities to attract visitors and events to Lincoln, including plans for a downtown convention center, a reimagined Lincoln-based music festival and the creation of dynamic, connected mixed-use activity hubs across the community. 

A detailed focus on diverse talent and our ability to better attract, retain and grow companies by providing a sustainable base of trained talent.  As a top challenge identified by our local business community, Vitality Lincoln outlines new opportunities to connect people with Lincoln’s workforce and educational programs by establishing a coordinated career pathway system.

A commitment to providing the land and infrastructure necessary to accelerate the vibrant and balanced growth of our community. This includes creating an accelerated infrastructure investment task force, optimizing policies to address affordable housing challenges and ongoing discussions about the construction of the East Beltway, which will position Lincoln to both accelerate growth and streamline the process for developers in our community. 

The rollout of new targeted economic development initiatives that capitalize on Lincoln’s unique assets. By implementing an integrated, multifaceted business recruitment program and creating a marketing strategy for the Interstate 80 corridor connecting Lincoln to Omaha, Lincoln will be a more competitive option when recruiting new projects to Lincoln.

Positioning Lincoln as a nationally-recognized hub for starting and scaling job-and-wealth-creating business by elevating our dynamic entrepreneurial systems and support. By enhancing the local awareness of Lincoln’s entrepreneurial ecosystem and improving the connectivity of entrepreneurial founders, programs, organizations and tools, Lincoln will experience an increase of diverse talent in our entrepreneurial pipeline.

A dedication to telling the world about life in Lincoln. A heightened emphasis on developing compelling image and awareness campaigns will creatively tell the story of Lincoln’s competitive advantages and opportunities. A refreshed external brand coupled with earned media promotion of unique and notable Lincoln stories will differentiate Lincoln in the external marketplace and help recruit both visitors and talent to our community.

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It was such an honor to present this plan to our Chamber membership and I am so excited for what lies ahead for Lincoln. To read the full plan and learn more about the additional components of Vitality Lincoln, visit

Save These Dates:

March 22: Public Policy Forum
March 22: Business Toolbox Series
March 23: The HIVE
April 05: Chamber Coffee
April 06: Congressional Breakfast with Congressman Mike Flood
April 13: Face the Chamber – Mayoral Forum
April 20: Women in Business
May 10: Face the Chamber Featuring Husker Football Coach Matt Rhule

Address: 3 Landmark Centre, 1128 Lincoln Mall, Suite 100, Lincoln, NE 68508
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